The Best-Loved Makeup Brand Might Surprise You

If you're a huge fan of LashBlast mascara, this shouldn't surprise you: In a poll of 5,000 women, Cover Girl came out on top, with 14 percent of women reporting it their favorite brand. The women polled said they preferred Cover Girl mainly because it was a good value, and they trust the name. Clinique came in a close second at 10 percent, followed, interestingly, by Mary Kay and Maybelline.

What was most interesting about the study, though, is that it found women who wear very little makeup are more brand loyal than beauty junkies. Basically, if you love makeup, instead of becoming addicted to one brand, you're more likely to find something you like in any line. But if you consider yourself a makeup "minimalist" or "everyday woman," you'll probably buy a disproportionate amount of your makeup from the same brand. What's your reaction to this study? Do you think it pretty accurately describes your buying habits and favorite brands, or is it way off base?

Could Truth in Advertising Be the Next Big Thing?

 

While watching Top Model last night, I was surprised to see this text flash on the bottom third of a Cover Girl mascara commercial:

Lash inserts used prior to application to add fullness but not length.

You could have knocked me over with a feather! That's the kind of full disclosure that some people are calling for, especially in the UK. But it hasn't been required of cosmetics companies yet — which is why it's pleasing to see this kind of straightforward initiative. What do you think?

Queen Latifah's Oscars Makeup Look

 

Want to get the royal treatment? Makeup artist D’Andre Michael created Queen Latifah’s soft and sexy look for the Oscars, and now he's giving us the breakdown on how to re-create it at home.

To bring attention to Queen's eyes, Michael applied CoverGirl Smoky ShadowBlast in Purple Plume ($8) on the entire lid. He then placed CoverGirl Smoky ShadowBlast in Onyx Smoke ($8) in the inner crease, blending up on the brow bone. After waterlining the rim of her bottom lid with black eyeliner, he finished the eyes with a coat of black waterproof mascara.
For Queen Latifah’s lips, Michael began with a base coat of MAC Lipstick in Midimauve ($14), then lined her lips with Kevyn Aucoin Flesh Tone Lip Pencil in Deep ($24). A coat of CoverGirl ShineBlast Lip Gloss in Ablaze ($8.50) added shine. To complete the look, he swept Cargo Blush in Siena ($22) on the apples of her cheeks.

How Do You Complete Your Statement-Making Beauty Look?

Every girl has her makeup secret weapon: the one product that defines the facial feature she loves to accentuate the most. Meet your new secret weapon.

Introducing New COVERGIRL ShineBlast Lipgloss — a new lip sculpting gloss. Get light-reflecting shimmer, layered under a high-gloss finish. Plus, a new makeup-artist-inspired applicator, the ShineSculpt, hugs the curves of your lips. Get shimmer behind the shine with New COVERGIRL ShineBlast Lipgloss.

How Do You Complete Your Statement-Making Beauty Look?

A colorful, smoky eye for dramatic, statement-making eyes.

Lengthening mascara for super long and luxe lashes.

Beautiful blushing rouge cheeks for defined cheekbones.

Glossy, sculpted lips that shine for a notice-me pout.